Disney Culture, Social Responsibility and Corporate Identity - Research Paper Example http://college-paper-writing-service216.mystrikingly.com The Studio Entertainment unit is the foundation on which the Walt Disney Company would be built, and at its heart are world-renowned animated features and live-action motion pictures. (Kotler 24) The Disney Company had a well defined corporate identity and worked extremely hard to control their public image. This resulted to businessmen and organization interested in placing Mickey Mouse character, logos and images on the cover of their products. The Consumer Products extended the Disney brand to merchandise ranging from apparel, toys, and books to interactive games, foods and beverages, electronics and delicate art. The founder of Walt Disney Company, Walt Disney died on December 15, 1966, of lung cancer. His persona that is the Walt Disney the character, and the role of Roy Disney and the creative input of nine old men, should never be underestimated while considering the history of the company (Michaels 45).
